2014 FORMULA 1 ABU DHABI ETIHAD GRAND PRIX

Sep, 07 2017

Our Staff had the pleasure of managing all on-ground activations for the YMC Marketing Department and their 2014 Formula 1 Marketing Campaign. For the AT EVENT Activation, we design and Produce 4 “Yas Central Express” stands that reflect the YMC’s F1 key visual and tag line “Sell it Like a Movie”. Deployed four promo team including a total of 4 Oasis managers, 12 attractive YCE promo girls and 3 energetic mascots; Deployed 11 attractive Golden Girls to facilitate the “FINAL COUNTDOWN” Activation to get people in their seats for the race; Engage F1 racing fans as they approach the vehicle display, describe the various experiences direct guest to the Point of Sales; Push YMC Community Outreach and Local Events outside of Motorsports – Fitness Seekers were able to test their endurance with a cycling simulation.

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